You look for quality, craftsmanship and transparency, and that’s exactly what inspires us. We’ve redefined the meaning of luxury to make it yours: authentic, traceable and created for those who believe in conscious choices. Each of our shoes is born from the union of Italian mastery and the innovation of blockchain and NFC Tag technology, offering you a kind of value you can wear and truly feel.
FROM ARTISANS TO YOUR FOOTSTEPS: EVERY DETAIL IN THE NFC TAG
Just bring your smartphone close to the NFC Tag symbol (ᯤ) on the right sole of your Via della Paglia shoes to begin a journey of transparency and authenticity. Every pair has a story to tell, and the Digital Passport reveals it to you, step by step, from carefully chosen materials to skilled craftsmanship, and all the small details that make your shoes one of a kind.
BLOCKCHAIN: THE NEW LANGUAGE OF LUXURY
Blockchain is our promise to you. It guarantees authenticity and complete traceability through a secure, unchangeable digital record. Every step of production is registered, so you can explore the origin of the materials, the craftsmanship and the full journey of your shoes. Because knowing what you wear is part of their true value.
AMAROSSA: WHERE ELEGANCE MEETS SUSTAINABILITY
Amarossa is more than just a pair of shoes. It’s a conscious choice. Designed for those who see luxury as a way to care for the planet, this collection is made with sustainable materials and shaped by a slow-fashion mindset. Available in vegan and bio leather versions, Amarossa brings together ethics and timeless style.
ENCHANTÉ: WHERE AI MEETS ITALIAN CRAFTSMANSHIP
If elegance is a constantly evolving art, Enchanté is its future vision. Its design was shaped by artificial intelligence, which studied trends and desires to create something truly new. Then, our artisans brought it to life, with all the care and expertise of Made in Italy. A perfect meeting of innovation and tradition.